Social media has greatly transformed the business landscape. It is one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide.
If you are a CEO or a small business owner, it is very important to know why you need to be on social media and how it is going to affect your business.
There are several questions you must ask yourself before you plan your social media strategy:
What are the channels where my customers are present?
What are the ways to target my audience on those channels?
What are my objectives and the RoI of the social media strategy?
In a nutshell, social media helps businesses in three key areas;
Brand building — Social media is one of the most profitable digital marketing platforms that boosts your brand visibility among potential customers, allowing you to reach a bigger audience. By applying a social media customer service strategy, you significantly increase your brand recognition.
Omni channel engagement — Research shows, 60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. Social media strategies boost user engagement across channels in order to engage customers and deliver better omni channel customer experience.
Business growth — Social interaction between businesses & customers is a growing trend that increases sales and improves brand loyalty. SMM report says, more than 65% of businesses are on social media to increase leads.